A Comparative Assessment of Broadcast Media and Social Media as Tools for National Development in Nigeria

Abstract

This study was carried out to make a comparative assessment of broadcast and social media as tools for national development in Nigeria. The researcher was able to discuss the conceptual and theoretical frameworks of this study as well as the objectives of development. In line with different literatures reviewed as they relate to the study, it was established by the researcher that development in Nigeria cannot be achieved without the media in general. This study was anchored on the development media theory. Conclusion was drawn from the findings that: the media in general are effective and efficient tools for national development in Nigeria and that, to a greater extent, broadcast media and social media have been used in the development of Nigeria. Recommendations were made based on data generated from the literatures which were reviewed. Amongst them were: (1)that Nigerians should continue to use both conventional media and social media in their endeavour to achieve national development and (2) that development experts in the country should partner with the media to enable them to come up with development programmes and projects which can speed up the rate of Nigeria’s development.