ETHNOCOMMUNICOLOGY AND SUSTAINABLE DEVELOPMENT

Abstract

The study of ethnocommunicology has shown great possibilities for promoting sustainable development. With an eye towards how they impact the production of knowledge, transfer, and comprehension, ethnocommunicology is the study of communication behaviours within different cultural groups. This research has shown how ethnocommunicology improves understanding among many stakeholders, enables culturally appropriate communication, and helps communities to be active participants in the construction of a sustainable future. According to the paper, there are obstacles on the road to combine sustainable growth with ethnocommunicology. The paper underlined that it is essential to eliminate power inequality, identify epistemological differences, and provide efficient means of recording and exploit this valuable knowledge. Luckily, new communication technologies provide interesting opportunities. Indigenous people may exchange information, participate in conversation, and make sure their opinions are heard by means of online resources, smartphone applications, and social media channels. Ethnocommunicology may act as a bridge by using these abilities to overcome obstacles and promote cooperation, thereby supporting culturally sensitive solutions, and finally guiding the way for a more fair and sustainable society for everyone.