VISUAL COMMUNICATION: COMMUNICATION CRADLE STILL IN VOGUE

Abstract

This study is partly expository and partly empirical. It exposes the genesis of visual communication tracing it to the biblical record of creation, through the days of the early man and the early civilizations of the world to the present generation. The second part of study empirically investigates the place of visual communication in this generation through survey research method. The study was framed on the uses and gratifications theory of Mass Communication. It was discovered in the study that people now prefer to send and receive information through pictorial signals than textual signals. In line with this discovery, it was recommended that, for effective communication purposes, communication materials should essentially contain enough pictorial components.