DIGITALIZING ENTREPRENEURSHIP: A CATALYST FOR ECONOMIC GROWTH– A CASE STUDY OF ENUGU STATE, NIGERIA

Abstract

The advancement of digital technology has changed the entrepreneurial environment and opened new avenues for economic expansion. Incorporating digital technologies into entrepreneurial activities presents innovation, scalability, and sustainability prospects globally, especially in Enugu state Nigeria. The article examined the Digital Ecosystem Model, which includes platforms, financial technology, human capital, and digital infrastructure, as a driver of economic growth. Entrepreneurs can break through conventional obstacles, increase efficiency, and generate employment by incorporating digital tools like e-commerce, mobile banking, blockchain, and artificial intelligence. It demonstrates areas where technology enables entrepreneurs to grow their companies and establish new value chains, highlighting the importance of digital transformation in industries including fintech and e-commerce. It also looks at Nigerian entrepreneurs' opportunities and problems, highlighting how government regulations, digital infrastructure, and finance availability affect the outcome of digital entrepreneurship projects. Ultimately, the paper promotes a holistic strategy for digital entrepreneurship that cultivates sustainability, diversity, and adaptability to changes in the world economy.